6 print ads that I really, really like :)

It’s such a pleasure to see advertizing that really gets me at the gut level! See if you feel the same way about these pieces of copy.

Do you see what I eventually saw?
Do you see what I eventually saw?

This Fructis ad had me doing a double-take when I finally figured it out. Even though there are multiple benefits brought out, the connection to strong, healthy hair is very cleverly established. Nice one.

A really 'tricky' question...
A really ‘tricky’ question…

This ad really got me going. Gun control is a hot-button issue anyway, but this ad really does bring a touch of the surreal to the argument. Can it really be that the AK47 is OK but the book of Fairy Tales is not? Such a brilliant juxtaposition of the ridiculous… well done!

A really unexpectedly approachable piece of copy...
A really unexpectedly approachable piece of copy…

I have to admit that American Garden is not a brand that I associate with great communication, but this ad is really cool. The invitation to connect on FB if you are ninja is so artfully done that I have to compliment both the copy writer and the client for having the guts to go ahead with a decidedly unusual piece. Kudos.

The winner! A celebration of the power of polarization. Brilliant.
The winner! A celebration of the power of polarization. Brilliant.

This is just amazing at so many levels. Marmite is one of my favourite brands because it boldly does what most brands swoon at the very thought of doing – it forces people in to becoming one of two types of people in the world. You either love Marmite – or you hate it. There is truly no one who is ambivalent about Marmite. The Guardian rightly contends that Prime Minister Thatcher was just such a leader – you either thought she was the best thing since sliced bread, or the devil incarnate. The concept is brilliant in its simplicity, and brilliant in its execution. Super stuff.

Clever clever copy writing that forces the reader to read, digest & chuckle...
Clever clever copy writing that forces the reader to read, digest & chuckle…

While this ad may require a little bit too much thinking, its clever enough for me to like it a lot. The benefit is presented in a combination of emotional & experiential that is rare, but smart. If you get it, you get it. If you don’t understand that front assist can give you vital seconds in a pinch that may save your life, then this ad won’t mean much to you. Chances are – you’ll get it. Like I said, clever.

Finding a new target audience... inspired!
Finding a new target audience… inspired!

This is a really good example of a company finding a new group of consumers to talk to – women – in an industry dominated by companies talking to men. Poking fun at men in a tongue-in-cheek way, it also leverages the Dubai skyline as a dramatic back drop to the copy. Very nice.

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