Tim Horton’s launch in Dubai

Tim Horton's Launch in Dubai

I, like the other 50000 Canadians living in Dubai, was thrilled when Tim Horton’s finally opened their doors in the city. Thank you The Apparel Group in general, and Mr Nilesh Ved in particular, for bringing this iconic franchise to our part of the world. After all, the Canadian word for coffee is rightly “Tim’s”…

We braved the long lines in the sun, chatting happily about Canadiana as we waited up to 45 minutes to order. We tolerated the strange ordering system put in place, with one over-worked cash counter serving the hundreds who queued up to get their fix. We hung about waiting to pick up our orders. We searched for a place to sit after we had finally been rewarded with our ordered food and beverages.

When I finally sat down and took my first sip of French Vanilla, I was delighted. It tasted exactly the same! Fantastic!

And then I finally took a look at the bill – in the rush of ordering, and the mass of people, I had just paid whatever was asked and not even thought about it. Now, I took a look and was confused. As I did the math in my head, I came to a startling realization.

The prices were roughly double the prices in Canada. I re-checked my math. It was correct. My French Vanilla was around $4, vs. around $2 in Canada. So, why would Tim’s, a Value-For-Money chain in Canada, take on a premium pricing strategy in Dubai? The prices are just a dirham ($0.30) or two shy of Starbuck’s, not that the coffee can be compared (I’m a loyal Tim’s fan, so I think their coffee tastes better!!). BTW, as an aside, the first location opened next door to a Starbuck’s and the consensus among my friends is that it has had a significant impact on their business.

Coming back to pricing, I believe that pricing is a key part of the marketing mix. It says what the product is worth. So, from one perspective, this higher pricing makes sense. It might be part of a skimming strategy, where as the franchise grows and the runaway demand stabilizes, Tim’s will either drop their prices on key SKUs, or start regular price promotions to get closer to the VFM positioning that is such a critical piece of its success in Canada. Or, it might be a decision taken by the powers that be to position the brand at a premium in this market, because the core loyalists of Tim’s (myself included) will pay the premium charged… time will tell.

The brand has been launched with tremendous outdoor support in Dubai, and is the talk of the town. The brand currently dominates the outdoor scene, with several huge billboards in key locations, not to the mention the building wrap in the picture above. There are plans to open 125 more branches across the GCC in the next 5 years, and I for one can’t wait!

Must go now, its time for a Tim’s :)

33 thoughts on “Tim Horton’s launch in Dubai

  1. Hello admin i see you put a lot of work in your blog’s content, i know how to make
    your blogging easier, do you know that you can copy any post from any website, make it
    100% unique and pass copyscape test? For more info ,
    just search in google – rewriter creates an unique
    article in a minute

  2. I saw this article on other page. It had identical sense
    but in a completely different words, they use advanced article rewriter, you should read about it,
    just type in gogle:
    Rynildhat’s Rewriter

  3. Hi brandhotline.com admin have you wondered how exactly large corporation sites get massive laser targeted website visitors and exposure in Google 1st page results for the biggest and toughest search terms?
    Her’s solution how you can get same massive targeted traffic to your blog and it is simple –

    high pr links – http://get-high-pr-links.com, but just quality backlinks which are considereed as votes for your site giving Google no choice but to skyrocket your site search engine positions to top results so your website visitors can find your site at the top of Google search results. This day is your lucky day because I’m going to tell you secret place of best of the best links from 500’000 website marketplace!
    *buy high pR backlinks from actual PR page sites with very low outbound links max 10
    * get your website rankings for your related keyword and get insane laser targeted customers. Get backlinks at http://get-high-pr-links.com
    your friend Rebeka.

  4. Pingback: Free Piano
  5. After getting more than 11000 visitors/day to my new website and earning $16452 first week I thought your brandhotline.com website also need unstoppable flow of traffic & money…

    Use this BRAND NEW software and get all the traffic for your website you will ever need …

    = = > > http://soft-making-half-million.com/downloadnow.html

    In testing phase it generated 867,981 visitors and $540,340.

    Then another $86,299.13 in 90 days to be exact. That’s $958.88 a
    day!!

    And all it took was 10 minutes to set up and run.

    But how does it work??

    You just configure the system, click the mouse button a few
    times, activate the software, copy and paste a few links and
    you’re done!!

    Click the link BELOW as you’re about to witness a software that
    could be a MAJOR turning point to your success.

    = = > > http://soft-making-half-million.com/downloadnow.html
    Best regards
    Your old friend Linda

  6. discount toms shoes Not valid on previous purchases, or in combination with any other evoDerma offers Launched in 2004, Portero has evolved to become the premiere online Authenticated Luxury Market offering exciting ways to buy and sell the world’s best luxury brands in Bags, Watches, Jewelry, Accessories, Fine Housewares, and Art.###Recent Graduates of the Academy of Art University Fashion School Debut Spring 2008 Collections During Mercedes-Benz Fashion Week Also find shopRDR’s blog at blog.shopRDR hunter fleece welly socks

    fitflop shoes sale John Knits, Christian Louboutin, Tiffany & Co Sunrise Day Camp is the only dedicated camp in the nation for children with cancer and their siblings, where summer camp and year round programs are provided free of charge eLUXURY is owned by Moët Hennessy Louis Vuitton (LVMH), the world’s leading luxury goods group.###Intersection of Sports and Arts Score Points for San Francisco mcm backpacks

    fitflop online sale Interested parties can visit Auction Systems’ Phoenix auction schedule, to preview and sign up for online bidding Also find shopRDR at:Blog: blog.shopRDRFacebook: facebook/shopRDRTwitter: twitter/shopRDR YouTube: youtube/ shopRDRPinterest: pinterest/shopRDRRodeo Drive Resale (shopRDR)1 888 697 3725service(at)shopRDR(dot)com Phoenix, AZ September 14, 2011 A Phoenix police auction, hosted by Auction Systems Auctioneers & Appraisers, Inc., will feature vehicles, jewelry, confiscated property, tools, city surplus, school district supplies and equipment, electronics, appliances, computers, commercial equipment, restaurant equipment, sporting goods, household items, furniture, and much more on Saturday, September 17, 2011.Items of interest for this Phoenix police auction include: Thomas Kinkade "Lamplight Village" custom framed lithograph, Android tablet, TomTom XL GPS system, purse marked Louis Vuitton Paris, autographed Journey drum head and concert set list, Zenith Wave Magnet Trans Oceanic short wave radio, Mitsubishi 62" DLP HD television, Sega Harley Davidson and L.A fitflop on sale

    fitflop australia buy online
    fitflop shoes australia
    cheapest fitflop

  7. mcm 台灣專櫃 有不同類型的MBT鞋的結構。 另外,鞋子經常穿的裝飾性或活動特定的目的。 減少你的節奏,直到你來到一個完全停止。 減緩由於長期勞座引起的腰背酸痛的效果。 獨特的弧形鞋底的工作方式提供的不穩定性,使你的身體的肌肉更加投入,也有助於燃燒更多的卡路里。 fitflop 門市

    timberland 否則這將是一個不匹配,它不會以相同的方式,因為它會在一個大小合適的工作。 當然,MBT鞋子和靴子真的可以讓你訓練,你可能會在商務辦公中徜徉,在超級市場或乾脆在家裡。 但是要注意不要穿MBT健身鞋從事有肢體接觸的運動,因為跑步鞋的鞋底側面尖銳而且堅硬,容易劃傷別人或自己。 fitflop鞋門市

    timberland 涼鞋 簡單而有效的,MBT是人們適應一個很好的鍛煉,他們將幾乎沒有注意到每一天的完美方式。 無論是時尚MBT鞋或是MBT健體鞋,無論是亞光舒適鞋或是光亮MBT鞋,無論是西部靴或五顏六色的兒童鞋子:視覺效果非常不同,但這些鞋子款式的基本結構都非常相似。 描繪這一點,不需要複雜的解釋,一雙高品質的現代皮鞋有它獨特的魅力。 timberland 鞋底

    mcm 後背包
    timberland 基本款
    mbt鞋價格

  8. Hi, brandhotline.com admin how about finally earning
    $1500-$2500/day without lifting a finger?

    If making money online COULD be
    as easy as writing your own check…

    This might be it.
    http://www.2000-usd-per-day.com/download.html

    3 minutes into the video? Yep. That’s
    a $10000-$15000/week, right there.

    … All made with virtually no effort.

    Watch it and see for yourself. Download and copy exact system for yourself here:
    http://www.2000-usd-per-day.com/download.html

    Your old friend Sophia

  9. http://bxltorderfeldene.isteaching.com buy cheap feldene http://thjgcheaprocaltrol.thepro.dj buy cheap rocaltrol http://ug84buyestrace.isteaching.com cheap estrace http://su0tonlinecardura.eventpages.org buy cardura online http://f2tnonlinecipro.thepro.dj order cipro http://cxnfonlinecyclogyl.isteaching.com order cyclogyl http://p0q4onlinebactrim.likeapro.me bactrim buy http://oitibuybystolic.isteaching.com bystolic buy online http://9fvmordercyclogyl.isteaching.com cheap cyclogyl
    http://t4pxonlinediflucan.thepro.dj order diflucan http://28ioonlinecombivir.isteaching.com cheap combivir http://ue5sorderbactrim.likeapro.me buy bactrim http://a2mdorderevista.isteaching.com buy online evista http://ex53buycymbalta.eventpages.org cheap cymbalta http://sb53buyflagyl.eventpages.org buy flagyl http://u1fwonlinedesyrel.likeapro.me buy desyrel http://ht2nbuyxenical.likeapro.me buy online xenical http://fokpbuydesogen.thepro.dj buy desogen online
    http://3jtjonlinemoduretic.thepro.dj order moduretic http://1r3ebuyvibramycin.isteaching.com buy cheap vibramycin http://x42hbuyrisperdal.isteaching.com buy risperdal online http://lg7ybuymellaril.isteaching.com buy mellaril http://jtypcheapsingulair.isteaching.com cheap singulair http://6zkkcheaplotemax.likeapro.me order lotemax http://p4awcheapphoslo.thepro.dj buy phoslo http://9hlrbuyzofran.thepro.dj order zofran http://s7v2orderpremarin.likeapro.me buy cheap premarin
    http://wkdaorderdesyrel.likeapro.me desyrel buy http://kyn3onlinecardura.eventpages.org cardura buy online http://dyu6cheapcoumadin.likeapro.me cheap coumadin http://zrclonlinemoduretic.thepro.dj moduretic buy http://51vmcheapvermox.eventpages.org cheap vermox http://1nhdbuyrisperdal.isteaching.com buy risperdal http://rliyonlineplavix.isteaching.com cheap plavix http://34xkordereffexor.isteaching.com effexor buy online http://rzt9cheaparimidex.likeapro.me buy online arimidex
    http://qjcaorderallegra.thepro.dj buy allegra online http://plgqcheappremarin.likeapro.me order premarin http://gg1kcheapcolcrys.likeapro.me colcrys buy http://ic80cheapcoumadin.likeapro.me order coumadin http://nb26orderatarax.thepro.dj atarax buy http://hp9ubuyparlodel.eventpages.org order parlodel http://0umgonlineneurontin.thepro.dj buy neurontin http://qq21onlineduricef.thepro.dj buy cheap duricef http://oo4eorderarcoxia.likeapro.me arcoxia buy
    http://tgt7buybystolic.isteaching.com cheap bystolic http://gwdqordertegretol.eventpages.org cheap tegretol http://phcvbuyzofran.thepro.dj buy zofran online http://bru2cheapvibramycin.isteaching.com cheap vibramycin http://03sobuylasix.likeapro.me buy online lasix http://4ebzbuycytoxan.eventpages.org buy online cytoxan http://iu5uonlineeffexor.isteaching.com order effexor http://9arnorderpriligy.isteaching.com order priligy http://hwmjonlineamoxil.isteaching.com buy amoxil

  10. http://tomsca.movingimagementors.org/ – toms shoes for cheap "When we decided to go global, it was important to us to get the formula right," says Indian born 6362MetaForce co founder Vish Kalra The company offers a 100% guarantee of authenticity on each item sold, and works daily with a network of clients looking to buy, sell, or for consignment of their luxury goods.ShopRDR loves high end fashion, and believes finding a high quality, classic piece should be an easy, enjoyable and most importantly hassle free shopping experience ShopRDR loves high end fashion, and believes finding a high quality, classic piece should be an easy, enjoyable and most importantly hassle free shopping experience http://tomsca.movingimagementors.org/ – toms shoes store

    http://fitflopsaustralia.pathood.org/ – fitflops cheap As a direct result of Global Green’s Green Schools Initiative, tens of thousands of students from overcrowded and rundown schools across the U.S There’s one for every body type and every occasion The store, located in Southfield, Michigan, is an example of a growing trend of nonprofit groups opening resale stores to support their causes http://michaelkorsbagssingapore.blogspot.com/ – michael kors wallet sale

    http://fitflopsaustralia.pathood.org/ – fitflops australia online Founded in Sydney in 1978, Servcorp now operates an international network of prime office locations throughout Australia, New Zealand, Japan, China, South East Asia, India, Europe and the Middle East including the prestigious Chifley Tower, Sydney: Shiroyama Trust Tower, Tokyo; Emirates Towers, Dubai; and Louis Vuitton Building, Paris Gucci ?€? 11.6%5 ABOUT RODEO DRIVE RESALEWith over a decade of experience, Rodeo Drive Resale specializes in buying, selling, and consignment of authentic couture fashions http://fitflopsingapore.sfcpa.org/ – fitflops singapore where to buy

    http://fitflopsg.snohomishparks.org/ – fitflops cheapest price
    http://fitflopsg.snohomishparks.org/ – fitflop online singapore
    http://fitflopsg.snohomishparks.org/ – fitflops singapore sale

  11. http://4b9gbuyalbenza.likeapro.me order albenza http://x5zibuyxenical.likeapro.me buy cheap xenical http://syincheapcoumadin.likeapro.me buy online coumadin http://do2conlineanafranil.likeapro.me buy cheap anafranil http://ubd6onlinecoumadin.likeapro.me buy coumadin online http://5pjjonlinesuprax.likeapro.me buy suprax online http://2q7gorderanafranil.likeapro.me anafranil buy online http://3iczcheapmaxalt.likeapro.me buy maxalt http://03sobuylasix.likeapro.me buy online lasix
    http://gmylonlineanafranil.likeapro.me order anafranil http://nbl7onlinemobic.likeapro.me buy cheap mobic http://vdagcheaptenormin.likeapro.me cheap tenormin http://gmylonlineanafranil.likeapro.me order anafranil http://lwa1orderprandin.likeapro.me prandin buy online http://d426buylotemax.likeapro.me buy lotemax http://gg1kcheapcolcrys.likeapro.me colcrys buy http://lkljbuypyridium.likeapro.me buy pyridium online http://5dsyordersuprax.likeapro.me buy online suprax
    http://lu0morderarimidex.likeapro.me order arimidex http://sebuordercolcrys.likeapro.me buy cheap colcrys http://kyuhcheaparimidex.likeapro.me arimidex buy http://17gecheaparcoxia.likeapro.me buy cheap arcoxia http://vpveonlinesuprax.likeapro.me buy suprax http://vdagcheaptenormin.likeapro.me cheap tenormin http://lg7gonlinexenical.likeapro.me cheap xenical http://ofugbuyanafranil.likeapro.me cheap anafranil http://ykn1orderalbenza.likeapro.me cheap albenza
    http://354yonlinedesyrel.likeapro.me buy cheap desyrel http://28gworderanafranil.likeapro.me anafranil buy http://vxf1buycoumadin.likeapro.me buy coumadin http://al22cheapmobic.likeapro.me cheap mobic http://oq8morderxenical.likeapro.me xenical buy http://4b9gbuyalbenza.likeapro.me order albenza http://ob1horderdeltasone.likeapro.me cheap deltasone http://0debonlinelotemax.likeapro.me buy cheap lotemax http://htxybuyprandin.likeapro.me buy prandin
    http://yyodonlinealbenza.likeapro.me albenza buy online http://dm51onlinelotemax.likeapro.me lotemax buy online http://5pjjonlinesuprax.likeapro.me buy suprax online http://or40onlinexenical.likeapro.me buy xenical online http://ob1horderdeltasone.likeapro.me cheap deltasone http://76ozbuysuprax.likeapro.me order suprax http://mez6buydesyrel.likeapro.me desyrel buy online http://mma0buylasix.likeapro.me buy lasix http://4oybbuymaxalt.likeapro.me cheap maxalt
    http://ob1horderdeltasone.likeapro.me cheap deltasone http://vxf1buycoumadin.likeapro.me buy coumadin http://ejyoordertenormin.likeapro.me buy online tenormin http://x68zonlinetenormin.likeapro.me tenormin buy http://u2cpbuyanafranil.likeapro.me buy online anafranil http://er2wbuypremarin.likeapro.me premarin buy http://n75wonlinearimidex.likeapro.me arimidex buy online http://wrnlbuylasix.likeapro.me order lasix http://ht2nbuyxenical.likeapro.me buy online xenical

  12. Many people while dieting should remember the significance about
    using a nutritious diet because it accelerates the operation of slimming down while supplying our
    bodies with the essential nutrients and vitamins that certain has to go on regarding his daily life.

    This is a superb method of getting the slow loser
    to burn fat in a extremely effective rate all day long long.
    It’s not as simple as checking the label and looking for sugar.

  13. There are four kind of birds in your yard: The ones that summer with you, those who
    spend the winter months along with you (when you are warmer),
    the temporary ones (like migrating thru), then a permanent ones that you’ve year around.

    However, there are a few men who simply choose to
    wear a straightforward tattoo on their neck. Hummingbird
    tattoos sneaking through low-cut jeans is both mysterious and
    tempting.

  14. Earn up to $3500/month just answering simple surveys
    Average people just like you are earning ~3500usd month just for taking simple surveys….
    now it’s your time
    http://www.take-surveys-earn-cash.com/surveys.html
    Hi brandhotline.com admin just wanted to let you know

    There’s an incredible new opportunity
    that just grabbed my attention!

    It’s almost too good to be true. Big
    companies are paying people just for giving
    their opinions! I can’t believe this guy and others are cashing out money just for filling out simple surveys read here how they are doing this:

    http://www.take-surveys-earn-cash.com/surveys.html

    That’s right! I’m not kidding, all you’ve got
    to do is complete simple surveys and these
    companies will pay you fat cash for it and it does not mater form which country you are, they need people from all over world!

    You’ve got to see this in video.

    http://www.take-surveys-earn-cash.com/surveys.html

    But the truth is… they’re not letting
    very many people join the program so
    you’ve got to hurry!

    See you there!
    your old friend!
    Karen

  15. Hello there! This post could not be written any better! Reading this post reminds me of my good old room mate! He always kept talking about this. I will forward this write-up to him. Fairly certain he will have a good read. Thanks for sharing!|

  16. Hello admin, i see your site needs fresh content.
    Daily updates will rank your website in google higher, content is king nowadays.

    If you are to lazy to write unique content everyday
    you should search in google for:
    Ightsero’s Essential Tool

  17. It is true that Obama has made a number of moves in his political career that would give fear to groups like the National Rifle Association. Oregon released today that there was a record number of gun sales on “Black Friday”, and that the record numbers took place throughout the entire month of November.

  18. I have been browsing online greater than 3 hours today, but I never discovered any fascinating article like yours. It is beautiful worth sufficient for me. Personally, if all web owners and bloggers made good content as you probably did, the internet might be a lot more helpful than ever before.

  19. Some raw vegans can be subdivided into fruitarians, juicearians, or sproutarians.”Fruitarian, Juicearian and Sproutarian Raw Food Eating”. Juicearians process their raw plant foods into juice. Sproutarians adhere to a diet consisting mainly of sprouted seeds.”Fruitarian, Juicearian and Sproutarian Raw Food Eating For Better Health”. Natural Health Buzz
    Jordan 7 Bordeaux online http://ibdp.org.br/images/upload/Bordeaux7sforsale/

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>