The new “Optimism is Contagious” ad by Maxwell House

I love this ad for Maxwell House coffee. If you haven’t seen the full video of “Jessica’s Daily Affirmation”, here’s a link to it…

This little girl is now quite a bit older – 13 or thereabouts actually – and a very self-confident young person. Watch a recent interview here…

Maxwell House has done a very nice job of exploiting a video that has already gone viral. BTW, this video has been around for some years, and has just recently gone viral, and picked up a huge number of views, comments and followers. What a nice way to market a coffee… wake up and smell the optimism :)

Well done, guys!

43 thoughts on “The new “Optimism is Contagious” ad by Maxwell House

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