Every action you take is either a Deposit into or a Withdrawal from your Bank of Brand Equity!

One of my favourite quotes of all time: Every action you take, either as a company, a brand manager, or as an individual trying to build their own brand, has consequences. They either add to your Brand Equity, or they hurt it. They are a credit or a debit to the balance in your Brand Equity Bank.
Just love it! Thank you Daniel Adams!

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