Consultancy

Our goal is to be able to provide you, our CHERISHED client & partner, with a REAL full-service BRAND experience.

We don’t know what others define as REAL. We at BRAND HOTLINE define it as follows:

  • True consumer understanding & insight (based on research, not guesswork) is a REAL competitive edge. We believe in targeted RESEARCH that delivers results – and we involve our clients to their eyeballs in the process. There is nothing like hearing it straight from the horse’s mouth to clear the mind – even if cherished beliefs are discarded along the way.
  • Development of robust Brand IDs that when translated through powerful communication, lead to STRONG BRANDS. Using the trademarked tools of the Daniel Adams Co., developed over 45 years in practice all over the world, we use the Funnel© to develop REAL perception plans that when put into play through a powerful marketing mix, are sure to drive REAL results!
  • Development (and on-request, execution as well) of holistic marketing plans that bring your unique BRAND IDs to life for the consumer – while driving your REAL BRAND EQUITY to new heights.

So whether it is the launch of a new BRAND, line / range extensions, competitive activity, geographic expansion, or if you are facing a BRAND challenge that could use a fresh perspective, call the BRAND HOTLINE.
We can help.

Consultancy